DUBAI STORIES – EPISODE 1
‘Dubai Stories – Episode 1’ was the beginning of a rebranding campaign to reflect the Dubai experience, which successfully weaves together the city’s cosmopolitan, glamorous, futuristic and historic & traditional attributes.
This was achieved through a series of mini soap-operas featuring Myleene Klass, which focussed on encounters in Dubai that supported the messaging of ‘in Dubai every day is an opportunity’
The first episode was set around the world cup racing at Meydan
The country branding film to launch Dubai’s bid to host the 2020 World Expo
The film provides a visual introduction to the diverse attributes to the 7 Emirates of UAE, highlighting business, tourism, science, technology and manufacturing.
The film was screened to the 160 members of the Bureau International des Expositions (BIE) in Paris
The film that presented Istanbul as the diamond of its region to the world’s media.
This film provides a stunning introduction to the city and people of Istanbul, portraying a vibrant modern culture alongside the traditional cultural heart of the city.
“ ‘Diamonds’ is a film that moves and inspires. Everyone was humming the music track and recalling the stunning images long after the presentation was over”
Sport Accord delegate 2013